One of the most popular ways of engaging with customers on social media in the restaurant business is through Instagram. As this platform focuses far more on pictures and showing off the aesthetics of food, drink, and the restaurant itself, Instagram can be a great way to show people how amazing your food looks.
However, marketing your restaurant properly through Instagram can be challenging, and without proper instruction or advice, your Instagram account won’t bring you all the benefits it should. Here are a couple of Instagram tips for you to use so that you can really boost your business.
1. Focus on one subject per post
One of the most common mistakes for pictures on Instagram is making them too crowded. Having too many dishes of food in the picture will make it look cluttered, and end users will be unable to focus on the specifics of any one item. Instead, make sure each photo really highlights the features of the food shown, so that people will be drawn to it and want to try it.
2. Consider the weather and season
Social media posts need to be current, as this makes them engaging. Far fewer people will be interested in a bowl of warming soup if the weather is extremely hot, regardless of how good the picture is. By tailoring your pictures and posts to external factors, you will be able to connect with your audience, showing them why they should visit your restaurant today.
3. Post regularly
While the Instagram algorithm keeps evolving, one of the key proven tactics to increase engagement is regular posting. If you haven’t already, switch your account to a business account so you can access the most in-depth analytics for your profile. You can then see when most of your followers are online during each day and post at those times. Posting genuine, organic content at least once a day will bring an increase in likes and followers. In time, you will notice that posts receive more attention and comments from your audience. Keep an eye on account analytics to understand which type of content is most popular and make sure you post similar content regularly.
4. Showcase technology
A great way to show your restaurant as being up to date and ready to offer great customer service is by promoting your technology. Whether you have self-service kiosks or a new restaurant POS system, Instagram is an ideal place to advertise this. It will also prove to your customers that you are ready to invest in areas that will promote their experience, which will increase long term brand loyalty.
At 3s-POS, we pride ourselves on helping busy restaurant owners manage all aspects of their business through one integrated system. Stock, orders, and trends can all be organised and analysed with our systems, so why not take a look at our products today? Find out more here.