The world we live in is revolving around hashtags, the number of likes, and the best image of someone’s dinner. Playing a part in this social media realm is a priority for any restaurant. It has become essential to have a presence on social media, and we thought there is no better way than to give you our top tips.
The first thing you need to know is that it is not enough to just have a page that is active. You need to have valuable content that audiences want to be a part of. You need direction and you need to know what your audience members are looking for.
We hope that the tips outlined below not only takes your online presence to a new level. But that through your presence, your restaurant becomes the best it possibly can.
Besides from providing an experience through photographs, you need to make your audience feel like they know the ins and outs of your business. Make an effort to vary the content you produce.
Take the time to go behind the scenes. Show audience members what they may not see on a regular basis.
Follow your customers on their social platforms if they have mentioned you in one of their posts. Make a concentrated effort to re-generate their content. First by asking if you would be able to use their image, and then by tagging them within the post.
This way you are including your audience members in your post and you are thanking them for the feedback and support they are giving.
Everyone loves new things. Especially when it comes to a new item on the menu. Expand the experience of your audience and get them excited for the new things to come. Highlight the top dishes for that season and let them know of any new exciting events on or off the menu.
Recommend what you think will be a good wine pair for the dish, and give the background behind the inspiration of the new dish. Make sure the image you use looks as delicious as it tastes!
Let your audience get to know your staff. Allow each member of the business a day to take over your accounts. Ensure them of what is expected of them and let them show a bit more of themselves to your audience.
Leverage your staff members and give your customers a better glimpse of who they are and what they love about working with the business. It is a great way to get a more personal look at the business. You want to humanise your business, shining a spotlight on your staff and giving credit where credit is due.
You need to make sure that there is consistency over all your social platforms. You need a brand identity that can be seen on all social platforms and you need to ensure that each platform is getting enough attention.
Be consistent with the mood, style and voice you use on your platforms. Be sure to always have posts scheduled in advance. This way you will be able to not miss a day if things get hectic in the restaurant.
The easiest way for your customers to reach you is through your own social media platforms. Whether they are getting a hold of you to praise you or ask a question, you need to always be available to answer any questions they may have.
Ensure that everyone on the team has the account details. There should always be someone on hand to respond accordingly. If you cannot get a response to them right away, set up an out-of-office message that they will receive in the interim. They need to know that they are being heard and that you are acknowledging what they have to say.
With the above tips, it will become easy to start understanding your customers and giving them relatable content to engage with. You can start building your presence further and will, in turn, have you will have a wider knowledge of what works and what doesn’t. And not just what will work in one of your recipes!