Times are changing, people are well-informed. Due to an overload of information littering our timelines across all social platforms, 2018 will see the hospitality industry become entirely focused on the guest experience. There has been a great shift regarding the level of service accommodation establishments provide, and in order to stay relevant and profitable, hotels will need to give their consumers a little more than a suite with high-quality beds, dressers, upholstered chairs, flat-screen televisions and en-suite bathrooms. The guest experience is now based on so much more than just a place to sleep.
Independent establishments will be able to adapt to these trends faster and more easily than that of their larger-scale franchising counterparts. It’s the perfect opportunity for smaller establishments and independents to capitalise on said trends and stay ahead of the pack.
Through extensive research and empirical experience in the hospitality industry, we can guarantee that these are the top 5 trends that will influence your guest experience this year. Make sure to do everything in your power to adapt to and accommodate the following:
Owing to the likes of Airbnb, accommodation establishments will now need to offer more than just a good night’s rest, breakfast and an option to a spa treatment. They will need to include tour packages, recommended activity itineraries, valuable insight into the local area, and gourmet food experiences at affordable prices. This is what millennials look out for when planning a trip.
Why should they have to look elsewhere for tips and advice on what to do and where to dine? After all, the hotel is their base and hotels should be striving to offer the full experience. Let’s take a quick look at the advantages of this adaption:
It’s no surprise that because of the endless well of information that millennials are exposed to, they are taking their health more seriously. We are in an age where health and well-being are a priority. Besides equipping your establishment with a state of the art gym facility, it’ll go a long way if you consider including the following into your guest’s experience:
Individuals nowadays have embraced a love of authenticity. With the likes of social media having a substantial influence on individualism, people are now making a living by just being themselves! See what we mean here. What does this mean for the hospitality industry?
There’s no better way to inform your decisions than with data. Accumulate information through social trends. Data is everywhere. Use this to your advantage. Through data science, establishments can bring themselves closer to the following:
Consumers are unfortunately becoming less patient and expect satisfaction as fast as they can click a button or swipe left. Guests expect an experience that is speedy, world class and as mentioned above, personalised.
Running a successful hotel isn’t easy; operations need to run like clockwork and planning is pivotal to ensuring that guests are constantly satisfied. At 3S POS we offer an innovative hospitality EPOS system that makes the management of your hotel more seamless. We’re able to integrate our EPOS system with most property management systems in the market and its key features are as follows:
Don’t get left behind. It’s imperative you adapt to these trends, as they are shaping the future of the hospitality industry. It’s quite exciting, and the more enthusiastic hotels are about this change, the more innovative and in demand they’ll be.
Image credit: Maarten van den Heuvel