Cafe culture is synonymous with meeting friends and engaging in conversation. Any successful establishment in the hospitality industry will encourage and foster this environment by getting to know its regulars and making itself a friendly and inviting place to come for new customers too. You will never worry about Customer Engagement again anymore.
Today, even the smallest of cafes have the opportunity to build a community through social media accounts and other online tools. But while your staff is one of your biggest assets when trying to do this, digital tools are now making this even easier.
Customer engagement can be magnified by the more you know about them. Their favourite drink; how they like their sandwich; or whether they like to sit and stay or make a quick pick up, all of these things are important to that customer and will affect how they view their visit to your establishment that day.
Customer relationship management (CRM) tools enable you to build a picture of each individual customer and the relationship they have with your cafe. You will want to understand:
Building a picture of these visitors creates a wealth of data for you to improve your service, not only to an individual customer but to types or groups of customers that you can segment.
If you know enough about customers’ habits, you have the opportunity to target them with offers that you know they’ll be interested in. Someone who buys your vegan sausage roll every day is unlikely to make a visit because you’ve launched a new steak slice.
Ensuring that your offers are relevant is a key ingredient to driving return visits. Customer loyalty programs can also increase the likelihood of returning, and when combining all of these together, you can build a relationship with every patron.
Deals, vouchers, and discounts based on a solid knowledge of a person’s buying habits, can lead to campaigns that deliver meaningful results to target audiences. Whether this is through an email campaign, social media, in-store POS or a combination of those, customer engagement grows with every successful interaction.
As well as increasing customer engagement through offers and building stronger relationships, our EPOS systems can help you with other aspects of your business too. Other ‘front of house’ tools include mobile payment, scale integration and handheld devices to speed up ordering.
Behind the scenes, we can help you manage your stock control, purchase orders, and even staff management. Find out more about our EPOS systems for a cafe, sandwich shop or a delicatessen or contact us for a free demo to see what we can do for your business.