Technology and the business environment are constantly changing. With each new change comes challenges and opportunities. Without the right outlook, your restaurant business can suffer from a lack of growth or even decline. Yet challenges can be useful to develop a strong business strategy and positive actions to succeed in a disruptive environment.
What are these challenges for your restaurant and how can they be overcome?
1. Smaller talent pool
Brexit is going to affect how many potential staff are available for work. Already, migration from EU countries has significantly declined, and this trend is only going to continue. Therefore, staff management is going to get harder. With fewer workers available in the potential labour pool, wages will increase as competitors try to retain key staff and attract newly qualified staff.
While money is one motivator, it isn’t always the best. Instead, you should look at having better work-life balance benefits that attract staff to your restaurant. These are often less costly and more motivating to staff, especially millennials.
2. New restaurant technology trends
While many smaller restaurants might still use some of the older sale systems, which includes a notebook and pencil, using more modern technology like ordering apps and EPOS systems, can push your restaurant business to the next level.
An EPOS system is a fantastic way to reduce the time it takes to get orders from customers to the kitchen. Therefore, the productivity of all your staff can increase, and this can lead to better profits. In addition, integrating EPOS into your restaurant means that there are fewer mistakes in orders from poor handwriting. This reduces food wastage in your restaurant and negative experiences with your customers. For better results, use a handheld POS that will help you save even more time.
3. Modern restaurant marketing
The best way to market a restaurant is changing. Previously, you had to rely on word-of-mouth and local media tactics to help build brand loyalty and attract new patrons to your restaurant. However, the internet has changed things and now marketing your restaurant needs not just timely adverts in local press and word-of-mouth.
Now you have to utilise social media, especially networks like Instagram, to promote your site. You should also use email marketing, a good website and review sites. However, this isn’t a bad thing. A good website can include an online ordering system for restaurants that can mean you can collect orders before customers arrive, or accept collection orders for an extra revenue stream.
This year could be your restaurant’s year for growth. However, you need to be sure that you’re tackling common challenges that are happening in 2019 and turn them into opportunities for growth.
Speak to one of our EPOS experts for a free restaurant tech consultation.