Being part of a franchise has many rewards and having the right franchise EPOS system in place will help seamlessly manage all aspects of business.
From the franchisee’s freedom to manage their own site, while still having the support of a ‘parent’ company, to the ability to run multiple branches from a centralised position and see the business grow, there is a real sense of community and teamwork within franchise organisations. With the emergence of highly-evolved EPOS management systems, franchises have seen the technology make palpable differences to their operations, allowing streamlined services and increased customer engagement. So let’s look at some of the ways franchises are utilising the leaps being made in POS technology and why they are doing so.
Simplification and Uniformity
One of the biggest challenges that entrepreneurs face when they decide to franchise their business, is having a strong, consistent infrastructure in place.
From IT systems to staff payroll to procedures, it’s important to have these all clear for the franchisees, so that everyone is on the same page and knows exactly what to do in a given set of circumstances. As well as being able to offer this uniformity of practice, an EPOS system can also simplify procedures, streamlining operations and allowing more effective use of time.
Franchises are, by their very nature, dispersed organisations with many sites under one brand.
With branches often spread over a wide geographical area, it can be difficult for the owner to know what’s going on at their sites. With 3S POS, for example, there is the Enterprise Multi-Site Management software, which allows the user to follow a diversity of elements, from sales reports to managing menus and prices to stock management. This is invaluable to franchise owners, as they are able to take an overall look at their various branches, from one central system.
Sales and Customer Engagement
The magic words to any business owner. Increasing sales and increasing customer loyalty and engagement are the top priorities for any franchise business.
EPOS systems providers, like 3S POS, utilise sales management and customer management tools. This enables the user to track their sales in real-time and keep up-to-date with the financial situation across multiple sites. It also lets them manage customer relations, via aspects such as loyalty programme and offers. All through a customer relationship management module that allows them to collate information about customers at different locations and focus more on delivering high-quality service and adding value to their experience.
If you’re looking for a comprehensive EPOS system to manage your franchise, get in touch with our team of specialists to arrange a free demo. Simply email firstname.lastname@example.org or call 0207 034 3030.